HEKI

These bumper stickers are very common here in Oahu.  At first I thought it was some kind of brand name like a "heki" line of clothes.  However, a second look at the capitalization, HE>i, made me realize it is probably a religious statement; "HE is greater than i."  A search online showed that both were right.   It appears to be a clothes line and Christian, and the company is based here on the north shore of Oahu.  Like the Darwin fish, I can already imagine satirical alternatives popping up, SHE>i, HEGO>id, I>u, He>√-1, etc.