These bumper stickers are very common here in Oahu. At first I thought it was some kind of brand name like a "heki" line of clothes. However, a second look at the capitalization, HE>i, made me realize it is probably a religious statement; "HE is greater than i." A search online showed that both were right. It appears to be a clothes line and Christian, and the company is based here on the north shore of Oahu. Like the Darwin fish, I can already imagine satirical alternatives popping up, SHE>i, HEGO>id, I>u, He>√-1, etc.
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